Fit Founder Lab

Turn your passion for fitness into a thriving, sustainable enterprise with our proven strategies, tools, and mentorship.

Innovate, Elevate, and Dominate Your Fitness Business

START NOW

At Fit Founder Lab, we empower ambitious personal trainers and gym owners to break through plateaus and achieve real, lasting success.

Drawing on years of industry experience, cutting-edge business tactics, and a community of like-minded innovators, we help you streamline operations, boost revenue, and create unforgettable client experiences.

Join us and learn how to transition from working in your business to working on it—so you can grow faster, earn more, and enjoy the freedom you’ve always wanted.

I want to transform my fitness business!

WHY FIT FOUNDER LAB WORKS

Built on real-world experience, proven strategies, and a community-driven approach designed to unlock your full potential as a fitness entrepreneur.

More than just theory, we offer actionable frameworks, personalized support, and consistent accountability—ensuring that you not only gain momentum, but maintain it for the long run.

We blend tried-and-tested business models with cutting-edge industry insights, guiding you step-by-step through establishing your niche, optimizing operations, and scaling for sustainable growth.

Our mentors have walked the path you’re on, facing the same challenges and knowing how to overcome them.

I want to start Turning Ambition into Sustainable Success!

WHAT WE DO

Strategic Coaching & Mentorship

Get personalized guidance from seasoned fitness entrepreneurs who understand your challenges and can help you navigate the path to steady growth.

Systems & Automation

Implement proven frameworks to optimize client acquisition, onboarding, and retention. Spend more time doing what you love and less on administrative tasks.

Branding & Positioning

Stand out in a crowded market with a compelling niche, a clear brand message, and a premium client experience that resonates and retains.

Marketing & Sales Mastery

Learn how to attract the right clients, close more deals, and nurture long-term relationships through effective storytelling, content creation, and funnel strategies.

Put Your Business Under the Microscope

Why Fit Founder Lab?

Experience-Driven Insights

Our team has lived the journey, navigating the highs and lows of starting and scaling fitness businesses. We share real-world, actionable knowledge, not just theories.

Ongoing Support

Join a vibrant community of fellow founders, gain access to exclusive resources, and receive continuous feedback to keep you on track toward your goals.

Results You Can Measure

From revenue growth and streamlined operations to improved retention and client satisfaction, you’ll see tangible outcomes as you implement our methods.

Get Your Fitness Founded

🌟 Exclusive Offer: Get FREE Access to
The 7-Day Fit Founder Jumpstart Now!🌟

Ready to transform your passion for fitness into a thriving, profitable business—without guesswork or overwhelm?

The 7-Day Fit Founder Jumpstart is your fast-track blueprint to clarity, confidence, and momentum. In just one week, you’ll define your niche, refine your brand message, craft an irresistible offer, and learn simple, proven strategies to attract and convert clients.

With daily short videos, a supportive workbook, and actionable steps, this program takes you from stuck and scattered to focused and ready to grow. Don’t just dream about success—make it happen in seven days.

Enter your email in the form to receive FREE instant access to this essential business transformation tool!

Ready to transform your fitness passion into a profitable, sustainable business?

✨ Book Your FREE Fit Founder Growth Blueprint Session ✨

Personalized Clarity
Identify exactly where you stand in your business journey, pin down your biggest challenges, and uncover fresh opportunities unique to your goals and niche.

Tangible Action Steps
Walk away with a custom-tailored roadmap packed with simple, practical steps you can implement right away to generate more leads, boost revenue, and streamline operations.

Strategic Confidence
Gain the insights, support, and reassurance you need to move forward boldly, knowing that every decision is informed by proven strategies and industry best practices.

Start Your Business Transformation

About JAMES STACKHOUSE

Head Coach of Fit Founder Lab

I’m James Stackhouse a former corporate professional, my mission now is to help Personal Trainers take control of their business by showing them how to set up and optimise performance of every pillar of their businesses. From lead generation to sales and marketing, client management and process automation, our clients will walk away feeling confident and empowered to grow their passion into a thriving, scalable and sustainable business.

We are a consultancy business that helps Personal Trainers build thriving businesses by growing their revenue and scale their operations. With over 20 years of experience in sales, marketing, and fitness entrepreneurship, we provide proven systems and cutting-edge strategies designed to help you generate new leads, client recruitment & retention, and optimize processes.

We empower sole trading Personal Trainers to supercharge their businesses through comprehensive and proven frameworks, systems and processes that will grow their revenue. With decades of experience in Corporate Sales & Marketing & Fitness Entrepreneurship, we offer a unique perspective of how to build, grow and operationalise a business.